Abstract The advent of Web 2.0 in libraries persuades the librarians to adopt new ways to communicate, determine and satisfy the needs of the users. For this study a questionnaire was given to the medical students of University College of Medical Sciences and another questionnaire was given to the librarian, to find out: the marketing and promotional strategies employed by the library; determine the awareness and satisfaction level of the users; prepare customer profile and market profile, and perform SWOT analysis.