Marketing of LIS Products and Services in Select Medical Libraries of Delhi in Digital Environment: A Comparative Study
By 👩🔬Manika Lamba in Conference Paper 2017
October 6, 2017
Abstract
This article deals with the need of marketing of library products and services in medical libraries in the digital environment. It analyses the data collected from the two major medical libraries of India using GNU PSPP software and draw comparison among their marketing strategies.
- Posted on:
- October 6, 2017
- Length:
- 1 minute read, 45 words
- Categories:
- Conference Paper 2017
- See Also: